Web Discovery

If you prefer to fill out a document offline using MS Word please download the web discovery document here.

We would love to hear more about your new web project or business. Please tell us as much as you can.

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General Info
Who are the primary contacts from your organization and who has final approval on the project?
What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule?
i.e., PR launch, tradeshow, annual report
Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?

Reasons for New Site
What are the main reasons you are starting a new site?
e.g.: new business model, outdated site, expanded services, different audience
What are your primary online business objectives? What are your secondary objectives? Please discuss both long- and short-term goals.
Examples include increased sales, marketing/branding awareness, and fewer customer service calls.
What is the main business problem you hope to solve with the new site? How will you measure the success of the solution?
What existing strategy (both on- and offline) is in place to meet the new business objectives?

Audience/Desired Action
Describe a typical user coming to your site. How often is the user online, and what does he / she generally use the web for? How old is the user and what does he / she do for a living?
Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.
What is the primary “action” the user should take when coming to your site?
e.g. make a purchase, become a member, search for information
What are the key reasons why the target user chooses your company’s products and/or services?
e.g. cost, service, value
If you have an existing site how many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?

Perception
Use a few adjectives to describe how the user should perceive the new site.
Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)
How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List the URLs of any sites you find compelling. What specifically do you like about these sites?

Content
Will this site use existing content from an existing current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?
What is the basic structure of the content, and how is it organized? If you have a site map please included it here.
Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, and so on).
Do you already have a sitemap or outline for the proposed design?

Marketing/Updating (Last Page)
How do most people find out about your company offline and how will they find out about your new site?
IE: Word of mouth, Search Engine
Briefly, what are your short-term marketing plans (specifically, for the site design and the 12 months following launch)?
Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
Additional Notes/Comments?
File Attachments
Please include any files you feel would help us better understand the scope of this project.
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